Using digital tools for effective communication with citizens

Project Objectives

Cities involved in the project that strive for participation have specific procedures and methodologies to make citizen engagement more effective through an appropriate combination of traditional and digital tools.
In participating cities, the level of citizen engagement in decision-making will increase thanks to the introduction of digital tools for participation and the correct combination with traditional tools. Communication will be more structured, allowing citizens to give feedback to the city hall and establish their own agenda, which the city management will respect.
Officials and politicians will gain knowledge and competences for implementing participatory approaches and communicating with citizens.

Main activities

Audit of participation of municipalities and their potential for participation

Together with the city management and the city office, we will conduct a multi-criteria analysis of projects and procedures. We will select those suitable for public involvement and draw up a basic participation plan.

Consultation and provision of digital tools for participation

Public engagement deserves to choose the appropriate digital tool. The resources that municipalities can devote to communicating with citizens have their limits. Therefore, it is necessary to carefully choose the key topics or projects to which you dedicate them. For established procedures, we have created simple web templates www.digitalniagora.cz . For non-traditional solutions, we will advise on the appropriate combination.

Spreading good practice

We will present as usual through our webinars. You can ask questions in a live discussion with our guests or watch on our YB channel. At the one-day conference on November 21st in Radosti, we presented and discussed various aspects of cultural planning.

Youth engagement

Our projects have an impact. Even educational ones. So does our Students Create the City training, which we help young people engage in participatory budgeting.

Why are we implementing the project?

There are many digital tools today. However, city halls often acquire digital tools that they often do not have sufficient capacity to manage and use or utilize their outputs. They often raise public expectations by asking citizens for their opinions in some way. However, they do not develop a dialogue with citizens any further. It is not clear how their opinions were dealt with, how the implementation of the consulted projects is progressing, and no real dialogue is taking place.

In the context of medium-sized and smaller Czech cities and municipalities, a comprehensive and complex tool is not the key to the solution. Our experience shows that a subtle solution combining traditional and digital participation is the way to go. The digital tools themselves must be targeted as precisely as possible to current problems and topics of public life. In addition, they should focus not only on collecting ideas and consulting with citizens, but also on how these ideas were dealt with and on informing about the implementation process. Only in this way will citizens’ expectations be met and there is a chance that they will continue to be involved in the life of the municipality.

In the case of the zero option, it can be expected that the number of municipalities and cities that enter into dialogue with citizens will decrease. The number of places where citizens and city halls will move away from each other will increase and trust in society will continue to decline. It will be more common for municipalities and cities to raise citizens’ expectations with campaigns at the beginning of a planned project, but then disappoint citizens by not taking their comments into account or not letting people know how the project is progressing. It can also be expected that more city halls, without our support, will use participation tools for one-sided communication, or for their own PR and one-sided influence on citizens.

We are implementing the project with financial support from the Ministry of Local Development of the Czech Republic.

Want to know more about the project?

Contact: vojtech.cerny@agorace.cz